See table of contents for full list of web 2.0 expo posts
The Online Animal Economy: Examining the Cute Kitty Video Patrick Davison (WhatWeKnowSoFar/MemeFactory)
- Talking about cats. How could this be bad? The title of this talk is one chapter in a book the author is writing and the talk is about the author went about writing it.
- The videos got laughter unsurprisingly. It isn’t just kittys. I liked the dog riding a turtle.
- The theory is this is about human-animal interaction being funny being more public/tv and cute being more private/youtube. Theory was wrong. Most youtube videos were exotic animals, violent animals, funny, cute and sexual. Kitties dominate the cute category. Including baby panda as a kitty. New media gets wisdom and weird stuff from crowd.
The Five Laws of Engagement Siobhan Quinn (foursquare)
- We seek comfort in relationships, surrounds us with a community – anonymous communities still count (like postsecret where anonymously submit secret via postcard)
- We are all unique and have something to say; give us tools to express ourselves – blog, comments
- We need to feel important, use rewards to make us feel special – use exclusivity to do so (like invite mechanism for gmail invites) or competition or reputation
- We are hypnotized by beauty, give us something pretty to look at
- We are captivated by the unknown, captivate curiousity -a monkey will try to solve a puzzle just because it is there – use surprise (different prize for different checkins) or organization (visual chaos) or teasing (7 habits book has teaser in title)
Las Vegas represents these 5 laws in a physical place. The reason people feel bad after is the 5 laws exploit us rather than using to make better people/community. Reward people or inspire them.
Note: Four Square launched feature today with ios 5 location feature so can push info about places pass by. [I don’t use four square for privacy reasons, new feature sounds like another level of creepyness]
Go Inside the Minds of Over 1,700 CMOs Cindy Finnecy (IBM)
CMO = chief marketing officer
IBM did a study and learned:
- Expecting more complexity over time
- Think need to focus on delivering vslue to empowered customers, foster lasting connections and capture value/measure results
Talk was somewhat dry, but if you want to read the study: www.ibm.com/cmostudt
Sex, Lies, and Data Mining R. Luke DuBois (Polytechnic Institute of NYU)
- Speaker uses data to make portraits. Data changing too fast, getting dizzy.
- See eye charts with words presidents used at lukedubois.com – same idea as tag clouds
- Registered on 21 dating sites in every zip code to gather data on profiled. Then overlaid key traits on map of US. NYC # 1 word is “now”. By contrast to most cities which have a noun.
- See online at perfect.lukedubois.com
How the Internet is Changing the Fashion Industry Elena Silenok (Clothia)
- People have more confidence in online info than info from a sales clerk
- Now you can borrow an item to where once
- There are a lot of fashion tyoe websites out there. Similarly for using platforms like youtube for fashion
Myth of the Dying Mouse: Why There is No Such Thing as Convergence in Consumer Electronics Johnny Lee (Google)
- While computation power is increasing, human attention capacity is about the same or decreasing.
- A computer is mostky i/o and less cpu/memory parts
- Instead of cheap laptops, we have more types of devices with chips -phones, tablets, car security remote, credit cards, etc
- Competition drives diverification because add different features
- Mouse and keyboard succesful for human scale device. Similarly, touch best for small devices. [not for typing on an ipad]
- Motion remotes good for large screens
- Productivity mostly happens on human scale devices and others are for consumption
- Mouse and keyboard not going away; just becoming smaller portion of devices. True for other i/o devices even brain based input. The myth is one i/o device for everything.
- Currently in era of specialization.
I really liked this keynote!
VC Perspective Joanne Wilson, Mo Koyfman (Spark Capital)
This one is more about the next thing – startup showcase than a keynote. The judges of that eben are covering how they will judge startups before people leave. Like that one of them commented the couch isn’t on the stage.