live blogging – web 2.0 thursday keynotes | Down Home Country Coding With Scott Selikoff and Jeanne Boyarsky

Last day of keynotes. I will clean up this post and add an index tonight.

Opening Remarks Brady Forrest (O’Reilly Media, Inc.), Sarah Milstein (TechWeb)

8/9 speakers today live in NY – shows web 2.0 has good NY presence (and that people who have to travel home prefer not to speak last day)

Her company doesn’t need an office. Work out of apartments, coffee shops, hotel lobbies and client sites.
No set business models. Can decide how want to make money.
What you are passionate about is always high on your job spec. Know what like to do and under what conditions (time, location, people). If you can design a job like that, it doesn’t feel like work. This makes you more competative and cost effective. This is the opposite of the 4 hour work week because assumes work is something is to be suffered.
She is a great speaker. Lots of passion and energy. Uses her whole body to make points and shows it is her essence.

“The power of making”.
Key phrases: Passing on a skill. Sharing an experience. Reality escape. Original opem source movement. making tranformed he web. New companies exploded with tagging and web 2.0. Making grew online but decreased in the physical world.
Maker Faire got a slide – 100K makers gather
And i was wrong earlier in the week. Notes are rare but not unheard of at a keynote.
However, they were less obvious for this speaker.

New normal is personal tech progresses much faster thean enterprise tech
IT experts are no longer just in IT. Put training wheels on users.
Allow users to express how work best
Security inherently makes personal/enterprise tech different. Different risk levels and models. Goal: secure consumer tech
Google’s computing cost is such a driver that they put data centers near cheap electricity.
Cloud provides benefit if give ps you access to economy of scale.
IT needs to focus on differentiating company rather than logistics/operations

I haven’t heard the word crowdsourcing in a while.
Combining new tech and old/popular is more compelling because draws on what people liked the first time.
his project was having people recreate 15 seconds of video recreating the movie but funnier. He showed a minute of video. It was weird seeing the scene/characters change every 15 seconds butnot disconcerting.
Community sourcing because people working on shared goal. And ok that was lot of work for little rewarded.
First time online only production won an emmy
Starwarsuncut.com

Crowdsourcing the Brooklyn Museum Shelley Bernstein (Brooklyn Museum)

Improve user experience in the real world – signs, seats, readable labels, friendly floor staff, allow photos (not all shows, still trying to get artists to agree)
Visitors improve by leaving electonic comments to post on web and email to curators
Collection online with tagging and comments, give people cred for contributions
Book: Blink – split second decisions are powerful
Made activity online to see which like better and ask questions about it online.
Learned: some works universal, limiting time made complex images more favored, people liked images with labels/description/context

Common sense is implicit human intelligencd for navigating concrete everudat situations. We follow a ton of rules just to choose clothes and get to work without thinking about it.
The problem is using common sense for comolicated situations like politics.
We match “obvious” by choosing facts that match provided answer.
“everything is obvious once you know the answer”
Post hoc “explanations” are really stories. Tell us what happened, but not why. We are tempted to generalize the stories to make predictions.
In complex systems, history never really repeats in subtle but important ways.
policy, stategy and marketing can benefit from this now because we can measure social things.
Book: everything is obvious once you know the answer

Half of facebook users log in every day. More facebook likes/comments than google searches per month
31% of all ad impressions in US are on Facebook – wow
What next: businesses reorg around people/connections
Must offer something of value – coupon, discount content, access

What’s next?

car as an app? Car knows where you are and when stop. [four square like]. [NYers don’t have cars. Phones are more universal here]
Ask friends for advice from dressing room before buy clothes

This is “social commerce”

A New Dimension for Google Maps Brian McClendon And Evan Parker (Google)

google Earth downloaded 1 bikkion times as of last week
Google maps – first map site to use ajax
On android, uses open gl to make 3d maps
Today announcing 3d maps on desktop without a plugin
Click try it now in bottom left corner
Now every line of frame in every frame drawn with gl
Smooth zooming
Labels fade in and out smoothly as zoom
See 3d skyscrapers as zoom in and move around – cool!
Showed zooming into collesium in rome – really does look like seeing from a plane
If keep zooming in switches to street view
Showed the High Line park in 3d
Works in chrome and firefox 8 beta. More coming

The Internet Baratunde Thurston (The Onion)

He wrote a book based on a stray thought that became a meme on twitter (#howtobeblack)
#livewriting let people watch while wrote the end and went better than expected
And nice to end with humor

Down Home Country Coding With Scott Selikoff and Jeanne Boyarsky